Tracking you can trust first
Before a pound is spent, we make sure the Meta pixel and conversion events are set up properly on your site and fire for the actions that matter, such as a purchase, a lead or a booked call. Tracking respects your cookie consent, and ad clicks are kept so a sale that comes later can be traced back to the ad that started it.
Creative volume, not one hero ad
Meta's delivery system decides who sees each ad, and it needs options to work with. We run a large set of ads at once, mixing static images, video, produced content and AI assisted creative, then let the data show which ones find your customers.
Judged on CAC and lifetime value
We give each ad time to get through Meta's learning phase before judging it, then review on return on ad spend and cost per customer, weighed against what that customer is worth over their lifetime. Budget moves to what is working, and ads that haven't had a fair chance get their own test.
Ads and email working together
This is where being an eCRM agency helps. Lead form and landing page sign ups flow straight into your welcome series, custom audiences are built from your CRM segments, and your best customers become the basis for finding more like them. The ad gets the first click; the email and CRM system earns the lifetime value.