What's inside
The blueprint is split into the three parts of a lifecycle programme.
Pre purchase
The flows that turn a new subscriber or a browsing visitor into a first time customer. That includes the welcome series, abandoned cart and abandoned checkout, with the timing and purpose of every email laid out.
Post purchase
What happens after the first order, which is where most brands lose people. The customer thank you flow, the follow ups that lead to a second purchase, and the sunset flow that keeps your list healthy.
Campaigns
Eighteen campaign types that sit on top of the flows, so your calendar has a plan behind it rather than a scramble every week.
Who it's for
eCommerce brands that already have a list and a platform like Klaviyo, Brevo or HubSpot, and want to see what a complete setup looks like before building it. If you're an in house marketer, it works as a checklist. If you're a founder, it shows you exactly what good looks like, so you can judge whoever builds it.
How to get it
Create a free account and you can read the whole thing online, straight away. No call needed. If you'd rather we built it for you, book a strategy call and we'll start with the parts that will make the most difference for your store.
Want a taster first? Our guide to the nine email flows every ecommerce brand needs covers the basics.