Built for long sales cycles
Consultancies, agencies, SaaS companies and professional services firms rarely win a client from one email. Prospects download a guide, attend a webinar, go quiet for a month, and come back when the timing is right. Your email programme's job is to be there, useful and credible, every time they look.
What we build
Acquisition and lead generation
Follow ups after someone downloads a guide, report or template, and full webinar and event sequences covering invites, reminders, replays and follow ups. Cold outbound through tools like Apollo or Outreach can be added on.
Lead nurture
Sequences that move a prospect from interest to a sales call: an educational series that builds authority, case study and social proof sends, and a newsletter that keeps your name front of mind.
Sales enablement
Demo and consultation booking pushes, post demo follow ups, account based campaigns aimed at named target companies, and re engagement for deals that went quiet.
Onboarding, retention and win back
Welcome sequences for new clients, check ins at 30, 60 and 90 days, renewal reminders, upsell and referral campaigns, and re engagement for churned clients.
Connected to your CRM
B2B email only works when it is wired into the CRM your sales team uses. We set up lead scoring, lead routing, lifecycle stage and deal stage automation, stalled deal alerts and meeting booked triggers, so marketing and sales work from the same picture. Most of this runs in HubSpot; see our HubSpot CRM service.